Wells Fargo banks on new ad campaign to regain customer trust

http://feeds.reuters.com/~r/reuters/businessNews/~3/lCu4JmpRGYE/us-wells-fargo-marketing-idUSKBN16S2LV

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NEW YORK (Reuters) – Wells Fargo & Co will launch a new multi-channel ad campaign, its chief executive said on Tuesday, in a further sign of the bank’s efforts to regain trust after a sales scandal last year caused a sharp drop in account openings.

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